HEAD, HEART, HANDS:
OUR NEW MANIFESTO
(January 12, 2026)
Last April at Vinitaly 2025, we proudly presented La Tordera's new manifesto. Head, Heart, Hands perfectly reflects our family's way of being, which is reflected in every harvest and every glass of wine.
HEAD, HEART, HANDS: THE MEANING OF OUR MANIFESTO
💡 HEAD - THE VISION
HEAD represents the knowledge and expertise passed down from generation to generation, required to produce a well-made, high-quality wine, , which is the result of experience and awareness. It is also the ability to guide one's hands with skill, to cultivate and care for the vines with attention. HEAD expresses our vision: it allows us to grasp every sign of the weather and the territory, interpreting it with sensibility and respect.
🧡 HEART - THE DEDICATION
HEART is the essence of our total devotion to quality and to our customers. It best represents the Vettoretti family : Pietro, who knows every vine like the back of his hand and Mirella, who represents the welcoming heart and soul of the family. Renato, who passionately follows every stage of the work in the vineyard and Paolo, the beating heart of the winery, who coordinates every aspect of the business with passion. HEART also represents the larger Tordera family, whose expert hands that take care of each row of vines with care and whose passionate hands work with respect for the historical heritage.
🤲 HANDS - THE WORK
Hands represent the mindful and conscious care we take in every activity, from the grape to the bottle. In fact, they represent direct contact with the land during daily work in the vineyard, such as the careful manual harvesting of the grapes or the bending of the vines. HANDS are also an essential element in the winery as well as in the production processes in order to obtain a wine that fully reflects the identity of the Valdobbiadene area and the DNA of La Tordera.
Head, Heart, Hands: the values that are guiding our work for over a century
Our origins are the soul of a family history. La Tordera is more than just a name, it is the beating heart of our journey that began in 1918 from an ancient birdcatcher's reserve on the Cartizze hill. It holds a precious heritage, a passion and know-how that, for over a hundred years, are bringing to life to inimitable sparkling wines, which are the pure expression of our history and the place we call home.
For La Tordera, the careful wine production is not just a matter of beginning with grape harvest, ending with the bottling, but it’s also related to the family values, as the love for our territory and the way of doing things guaranteeing the absolute quality from the beginning. Beside this, it is also the know-how of wine producing.
“Head, Heart and Hands” concretely reflects our corporate values, expressed every day by our employees. Vision, devotion and hard work come together to create wines that tell the story of our land and our family history.
For us, making wine is an act of care guided by passion for our land and for the people who live there every day. Every choice, from the grape to the glass, reflects attention, experience and respect for who we are and where we grew up. Each bottle contains a piece of our world, made up of hills, hard-working hands and genuine bonds. It is not just a manifesto: it is the guide that inspires our future projects.
A CONCRETE EXAMPLE:
HEAD, HEART, HANS AT THE VINITALY 2025 TRADE FAIR
We participated at Vinitaly fair 2025 with a new image, offering an emotional experience based on our land, family and passion. We wanted to physically represent our “Head, Heart, Hands” manifesto at our stand, where every detail was carefully designed to best express our identity.
One wall was dedicated to the words that make up the manifesto, surrounded by a series of images showing the faces of our family and the most representative elements of our work. This was followed by the phrase ‘Family bubbles, wines that tell the story of our land’ on another wall, accompanied by a photo of Pietro, Mirella, Renato and Paolo.
Finally, part of the wine bar was the setting for ‘Con le mani nella terra’ (With our hands in the earth): glass display cases were used to exhibit the soil we collected from three of our vineyards, both to best embody our manifesto and to highlight the differences in the soil and the resulting organoleptic characteristics that each terroir transfers to the wine.
Our events
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Febbraio, 2025 / Evento
La Tordera alle fiere internazionali del vino 2025:
il nostro viaggio tra Francia, Germania e Italia
ll 2025 si apre con un calendario ricco di appuntamenti internazionali per La Tordera. Da Parigi a Verona, passando per Düsseldorf, porteremo la nostra filosofia di viticoltura consapevole e i nostri Prosecchi Valdobbiadene DOCG nelle fiere più prestigiose del settore.